If you want to achieve results, you must first get to know your client and find out what their dreams, goals, future projects, and pain points are. Only then, can you write the personalized sales pitch that will seduce them from visitor to lead, from lead to customer, and retain them for life.
By identifying the wishes of your customer persona, it’s possible to personalize the marketing strategy and adapt the sales pitch to their needs.
Adapting the marketing strategy to your client’s interest, it’s possible to increase the number of sales with the minimum investment and retain the client for life.
First of all, it’s necessary to find out what is the insight of our customer persona: how it’s their personality, what are their insecurities, future projects, etc., and design an insight person scheme for each of them.
Thirdly, we have to identify what are the vital objectives of our customer person and design a personalized marketing strategy that manages to seduce them using these as a magnet.
Secondly, after finding out how is our audience, we have to investigate what our product offers that our competition doesn’t.
Finally, after having segmented our audience by insight and by their goals, we will match each customer persona with each product/service and with the successful personalized marketing strategy that will seduce them to purchase.
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