If you want to achieve results, you must first get to know your client and find out what their dreams, goals, future projects, and pain points are. Only then, can you write the personalized sales pitch that will seduce them from visitor to lead, from lead to customer, and retain them for life.
By identifying the wishes of your customer persona, it’s possible to personalize the marketing strategy and adapt the sales pitch to their needs.
Adapting the marketing strategy to your client’s interest, it’s possible to increase the number of sales with the minimum investment and retain the client for life.