Marketing Management of HCT Institute project

HCT Institute is the social innovation institute that promotes people-centric solutions, through smart technology. It is a branch of TCPgrup, the consultancy where I worked during 2019 to 2022.

During this time, I have been responsible for managing the marketing strategy of HCTI, in order to attract organizations willing to improve their competitiveness through people-centric solutions.

With this goal in mind, we carried out the creation of a website to disseminate the advantatges of the smart people centered solutions, through publications, webinars, and courses.

In particular, in this project I took control of:

  • Writing the website content

  • Developing the SEO strategy

  • Designing an attractive layout

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