Designing, copywritting and SEO positioning of Casa familiar

Casafamiliar.es is an ecommerce that promotes singular houses for renting in charming places in Catalonia. From 2019 to 2022, working as a project manager in TCPgrup Consultancy, I was responsible for managing the marketing strategy of Grup Montsonís, a tourism agency with three business areas: Montsonis.org, Castellsdelleida.com, and Casafamiliar.es.

In particular in this project, besides managing the creation of the website based on a reservation center with ecommerce included, I took care of:

  • Designing a marketing strategy to attract international tourisms

  • Scheduling weekly meetings with the client

  • Writing website contents based on the most touristic places in Catalonia

  • Developing an effective SEO strategy

  • Creating analytical reports

Home casa familiar
Page families
Page rural houses in Catalonia
Page rural houses in Pyrenees