Marketing Management of Baix Llobregat experience project

Turismebaixllobregat.com is an eCommerce that promotes singular experiences in El Baix Llobregat, Catalonia (Spain).

From 2019 to 2021, working as a project manager in TCPgrup Consultancy, I was responsible for managing the account of Baix Llobregat Turisme Consortium, located in Catalonia.

In order to improve brand awareness and to increase the number of subscribers we carry out a special Christmas campaign based on a raffle.

In particular, in the project shown, I took charge of:

  • Designing the marketing strategy

  • Website layout conceptualization

  • Writing website contents

Achievements

Successfully built a subscriber base of more than 20,000 contacts from Catalonia through a Christmas campaign based on a raffle.

Step 1. Special landing Christmas

Step 2. Special landing Christmas

Step 3. Special landing Christmas
Step 4. Special landing Christmas