Human Centered Technology Institute

HCT Institute is the social innovation institute that promotes people-centric solutions, through smart technology.

It is a branch of TCPgrup, the consultancy where I worked during 2019 to 2021.

During this time, I have been responsible for managing the marketing strategy of HCTI, in order to attract organizations willing to improve their competitiveness through people-centric solutions.

With this goal in mind, we carried out the creation of a website to disseminate the advantatges of the smart people centered solutions, through publications, webinars, and courses.

In particular, in this project I took charge of:

  • Writing the website content
  • Developing the SEO strategy
  • Designing an attractive layout