Human Centered Technology Institute
HCT Institute is the social innovation institute that promotes people-centric solutions, through smart technology.
It is a branch of TCPgrup, the consultancy where I worked during 2019 to 2021.
During this time, I have been responsible for managing the marketing strategy of HCTI, in order to attract organizations willing to improve their competitiveness through people-centric solutions.
With this goal in mind, we carried out the creation of a website to disseminate the advantatges of the smart people centered solutions, through publications, webinars, and courses.
In particular, in this project I took charge of:
- Writing the website content
- Developing the SEO strategy
- Designing an attractive layout