Casafamiliar.es, charming houses for renting in Catalonia
Casafamiliar.es is a ecommerce that promotes singular houses for renting in charming places in Catalonia.
During 2019 to 2021, working as a project manager in TCPgrup Consultancy, I was responsible for managing the marketing strategy of Penedès Turisme Conof Grup Montsonís, a tourism agency with three business areas: Montsonis.org, Castellsdelleida.com, and Casafamiliar.es.
In particular in this project, besides managing the creation of the platform based on a reservation center with ecommerce included, I took care of:
- Designing a marketing strategy to attract international tourisms
- Scheduling weekly meetings with the client
- Writing website contents based on the most touristic places in Catalonia
- Developing an effective SEO strategy
- Creating analytical reports